Questions and answers

Registered businesses and professional publishers of any size. We review on quality and compliance rather than on volume, so a well-maintained smaller property is welcome. Applicants must be at least 18 and able to enter into a contract.

Registration takes a few minutes. Applications are reviewed by a person, typically within one business day. We may ask follow-up questions about ownership or content before approving.

CPM, CPC and CPA for advertisers, depending on the format. Publishers are paid on a revenue-share basis for every format.

Advertisers can start with a modest daily budget. Publishers have no minimum traffic requirement; properties are assessed on content quality, audience authenticity and compliance.

Weekly or monthly, by bank transfer and other common methods, once the minimum threshold is reached. Statements are available in the dashboard and reconcile to the same statistics advertisers see.

Multiple layers of pre-bid and post-bid filtering flag automated, incentivised and otherwise invalid activity. It is removed before statistics are final, so advertisers are not charged for it and publishers are not paid for it.

Lawful, original content and honest advertising that complies with our Acceptable use policy and the laws of the markets it appears in. Every property and every creative is reviewed before it goes live.

Yes. The platform is available self-serve, over OpenRTB for connected DSPs and SSPs, and through a REST API for automation. Managed service is available for larger accounts.

As described in our Privacy policy. Ad delivery uses consent signals where required and falls back to contextual, non-personalised serving where consent is absent. We do not sell personal data.

Approved partners have a named account manager and a support mailbox that replies within one business day. Prospective partners can write to [email protected].